Adding iBeacon to Your Mobile Strategy – How Effective Will That Be?
Back in June 2013, Apple Inc. revealed the iBeacon system for the first time at the Worldwide Developer Conference (WWDC). Since it was introduced six years back, iBeacon technology has turned out to be a huge success globally. The iBeacon technology has been used in the retail industry and marketing sector which includes a mall and retail stores. It has also been stated that iBeacon will help to bridge the gap between online and offline stores. In the next five years, according to various reports, around 2.5 billion retailers will put their investments on beacons. In 2016, beacon technologies contributed to a staggering amount of 44 billion in retail sales. So you understand that iBeacon has a much more significant role to play in the coming years. iBeacon app development teams are planning to develop it further to keep up with the increasing demand. In this article, we will take about iBeacon, and it impacts on mobile strategy. But first, take a quick overview of what iBeaco